[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"blog-how-to-create-a-successful-employee-referral-program":3},{"blog":4,"categoryBlogs":61},{"id":5,"title":6,"Content":7,"Date":8,"user":9,"summary":10,"slug":11,"published_at":12,"created_at":13,"updated_at":14,"metaTitle":6,"metaDescription":10,"draft":15,"categories":16,"faq_section":9,"Image":17},27,"How to Create a Successful Employee Referral Program","\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.ere.net\u002F10-compelling-numbers-that-reveal-the-power-of-employee-referrals\u002F\">\u003Cspan style=\"background-color:transparent;color:#1155cc;\">\u003Cu>Studies\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"background-color:transparent;color:#000000;\"> show that new hires referred by employees tend to perform better and stay longer than non-referrals. However, finding someone with the right mix of skills and attitude can feel like looking for a needle in a haystack. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Still, there's a \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fseemehired.com\u002Fblog\u002F10-ways-to-optimise-your-recruitment-strategy\u002F\">\u003Cspan style=\"background-color:transparent;color:#1155cc;\">\u003Cu>hiring tactic\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"background-color:transparent;color:#000000;\"> that has the potential to consistently attract A+ players looking to join a workplace like yours - an employee referral program. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Indeed, identifying your top performers and tapping into their personal network will typically yield more relevant candidates that are both motivated and easy to onboard. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">In this article, we'll look at how to design a successful employee referral program that consistently generates those types of candidates. Let's dive in. \u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure class=\"image\">\u003Ca href=\"https:\u002F\u002Fseemehired.com\u002Frecruitment-industry-report\u002F\">\u003Cimg src=\"https:\u002F\u002Fsee-me-strapi.s3.eu-west-1.amazonaws.com\u002FRecruitment_Industry_Report_34b9af539d.png\">\u003C\u002Fa>\u003C\u002Ffigure>\u003Ch2> \u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"background-color:transparent;color:#000000;\">What is an Employee Referral Program?\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">An employee referral program is a technique used in recruitment wherein current employees can recommend qualified friends or acquaintances for a job vacancy in the company - usually in exchange for a cash reward.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">With the employee referral program, you’re tapping into your employees’ networks and incentivising to help find potential candidates. When successful, it can considerably speed up the hiring process, uncover talent and reduce hiring costs. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">The employee referral program is a popular strategy that rewards not only your employees but also your company through increased morale and productivity. \u003C\u002Fspan>\u003C\u002Fp>\u003Ch2> \u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"background-color:transparent;color:#000000;\">How to Create a Successful Employee Referral Program\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Below are our top tips to help you design a successful employee referral program.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3> \u003C\u002Fh3>\u003Ch3>\u003Cspan style=\"background-color:transparent;color:#434343;\">1. Make the referral process super easy\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">If you make the entire process straightforward and hassle-free, employees are more likely to participate. One way to do this is by creating a \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.typeform.com\u002Fforms\u002F\">\u003Cspan style=\"background-color:transparent;color:#1155cc;\">\u003Cu>simple online form\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"background-color:transparent;color:#000000;\"> where your employees can easily fill out the details of the potential candidate that they want to refer. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Don’t forget to provide links or attachments that can help support them in promoting the company. Whether it’s a company \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fseemehired.com\u002Fblog\u002Fhow-to-create-an-effective-recruitment-video\u002F\">\u003Cspan style=\"background-color:transparent;color:#1155cc;\">\u003Cu>introduction video\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"background-color:transparent;color:#000000;\"> or an infographic showcasing the company’s achievements, additional materials can be effective at enticing potential candidates to apply.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3> \u003C\u002Fh3>\u003Ch3>\u003Cspan style=\"background-color:transparent;color:#434343;\">2. Provide great incentives\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">This can be in the form of a financial bonus, perks you can provide through company partners and resources or even both. Regardless of what it is, properly compensating your employees will increase the chances of them joining the new program.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">To make these rewards more appealing, you can even add a couple of tricks. For instance, you can hold a contest where the team or department with the higher number of qualified referrals wins. This will not only boost participation in the program but will also encourage teamwork and promote camaraderie within the workplace.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Not sure what rewards to give? You can survey your employees on what they would personally like to receive. Some non-financial gift ideas can include paid vacations, gift certificates, discount vouchers, sponsored dinners at excellent restaurants, or high-ticket items and gadgets.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">If you wish to go the monetary route, you can also consider a tiered program. One example is setting a higher reward for positions that are more difficult to fill. Another option would be to consider a flat-rate incentive with more bonuses as the referral makes their way to the different stages of the hiring process.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Lastly, you can provide a bonus if the person gets hired and stays with the company for at least six months to make sure that your employees will only refer the best of the best.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3> \u003C\u002Fh3>\u003Ch3>\u003Cspan style=\"background-color:transparent;color:#434343;\">3. Update your employees along the hiring process\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Communication is important, especially if you want a successful employee referral program.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Short updates every now and then can keep your employees motivated and enthusiastic about referring more friends and acquaintances. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Even if the referred candidate is unsuccessful, a small ‘thank you’ message letting your employee know that their efforts are appreciated will help. \u003C\u002Fspan>\u003C\u002Fp>\u003Ch3> \u003C\u002Fh3>\u003Ch3>\u003Cspan style=\"background-color:transparent;color:#434343;\">4. Recognise your best referrers\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Acknowledgement is a highly underrated yet effective tool. By recognising your best referrers, you’re giving them something that no amount of money can ever buy: pride.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">A trophy, a bonus prize, or even public praise from a high-ranking executive not only encourages your employees to continue with the program but also pushes them to work even harder at landing you the best hire for the position.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">To keep everything organised, it’s best to have a system in place. For instance, you can have a point system where employees are awarded one point for each referral and an additional point for every stage their referrals reach in the hiring process. You can then put a list of the month’s top referrers on a bulletin board, an online page, a screen— anywhere that your employees can easily see every day. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">This may sound complicated but there are \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fwww.selectsoftwarereviews.com\u002Fbuyer-guide\u002Femployee-referral-software\">\u003Cspan style=\"background-color:transparent;color:#1155cc;\">\u003Cu>employee referral software\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"background-color:transparent;color:#000000;\"> tools that make this process easier, including advanced features like gamification and tiered bonuses.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch3> \u003C\u002Fh3>\u003Ch3>\u003Cspan style=\"background-color:transparent;color:#434343;\">5. Incorporate it into your company culture\u003C\u002Fspan>\u003C\u002Fh3>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">At the end of the day, your employee referral program shouldn’t just be a one-and-done technique. This is especially true if you are in a big company with thousands of employees where hiring at scale will get increasingly harder.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Instead, you should make it part of the company culture. More than just a recruiting tool to increase the number of candidates, decrease employee turnover, and save money for recruitment efforts, the employee referral program should be something that is integrated as naturally as possible into your company culture.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Regularly remind employees of the program, whether or not there are new positions open. Internal campaigns every few months can also \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fseemehired.com\u002Fblog\u002Fhow-to-build-a-strong-employer-brand-and-attract-better-talent\u002F\">\u003Cspan style=\"background-color:transparent;color:#1155cc;\">\u003Cu>boost employee involvement\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"background-color:transparent;color:#000000;\">. Make sure that you mention it during team building activities, such as company dinners, events, and trips.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Of course, if this is your first time trying out a program like this, you should have an official launch to make employees aware and enthusiastic about participating. Hold a company-wide event where you’ll announce the details of the new employee referral program. \u003C\u002Fspan>\u003C\u002Fp>\u003Ch2> \u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"background-color:transparent;color:#000000;\">Creating a Successful Employee Referral Program\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">There are countless initiatives that you can use to hire great talent for your company. However, if you’re looking for a strategy that is cost-effective, time-efficient, and proven to deliver relevant candidates consistently, then the employee referral program should be on your radar. When implemented successfully, you’ll not only have a great hire—you’ll have employees who feel more valued and appreciated as well.\u003C\u002Fspan>\u003C\u002Fp>\u003Cfigure class=\"image\">\u003Ca href=\"https:\u002F\u002Fseemehired.com\u002Fhr-automation-ebook-pdf-by-seemehired\u002F\">\u003Cimg src=\"https:\u002F\u002Fsee-me-strapi.s3.eu-west-1.amazonaws.com\u002FHR_Automation_Ebook_9789726014.png\">\u003C\u002Fa>\u003C\u002Ffigure>\u003Cp>\u003Cbr> \u003C\u002Fp>","2021-10-15",null,"Discover 5 best practices to help you design an effective referral program that consistently generates relevant candidates.","how-to-create-a-successful-employee-referral-program","2021-10-17T09:46:01.748Z","2021-10-17T09:45:59.353Z","2022-06-13T10:20:11.634Z",false,"Employer Branding",[18],{"id":19,"name":20,"alternativeText":21,"caption":21,"width":22,"height":23,"formats":24,"hash":55,"ext":26,"mime":29,"size":56,"url":57,"previewUrl":9,"provider":58,"provider_metadata":9,"created_at":59,"updated_at":60},140,"employee referral program.jpg","",2240,1260,{"large":25,"small":34,"medium":41,"thumbnail":48},{"ext":26,"url":27,"hash":28,"mime":29,"name":30,"path":9,"size":31,"width":32,"height":33},".jpg","https:\u002F\u002Fsee-me-strapi.s3.eu-west-1.amazonaws.com\u002Flarge_employee_referral_program_9004078cc3.jpg","large_employee_referral_program_9004078cc3","image\u002Fjpeg","large_employee referral program.jpg",66.45,1000,563,{"ext":26,"url":35,"hash":36,"mime":29,"name":37,"path":9,"size":38,"width":39,"height":40},"https:\u002F\u002Fsee-me-strapi.s3.eu-west-1.amazonaws.com\u002Fsmall_employee_referral_program_9004078cc3.jpg","small_employee_referral_program_9004078cc3","small_employee referral program.jpg",23.9,500,281,{"ext":26,"url":42,"hash":43,"mime":29,"name":44,"path":9,"size":45,"width":46,"height":47},"https:\u002F\u002Fsee-me-strapi.s3.eu-west-1.amazonaws.com\u002Fmedium_employee_referral_program_9004078cc3.jpg","medium_employee_referral_program_9004078cc3","medium_employee referral program.jpg",43.93,750,422,{"ext":26,"url":49,"hash":50,"mime":29,"name":51,"path":9,"size":52,"width":53,"height":54},"https:\u002F\u002Fsee-me-strapi.s3.eu-west-1.amazonaws.com\u002Fthumbnail_employee_referral_program_9004078cc3.jpg","thumbnail_employee_referral_program_9004078cc3","thumbnail_employee referral program.jpg",8.15,245,138,"employee_referral_program_9004078cc3",219.86,"https:\u002F\u002Fsee-me-strapi.s3.eu-west-1.amazonaws.com\u002Femployee_referral_program_9004078cc3.jpg","aws-s3","2021-10-17T09:44:52.792Z","2021-10-17T09:44:52.805Z",[62,102],{"id":63,"title":64,"Content":65,"Date":66,"user":9,"summary":67,"slug":68,"published_at":69,"created_at":70,"updated_at":71,"metaTitle":72,"metaDescription":9,"draft":9,"categories":16,"faq_section":9,"Image":73},62,"Good employer branding is of paramount importance in a competitive labour market ","\u003Cp>Good employer branding is of paramount importance in a competitive labour market for several reasons:\u003Cbr>\u003Cstrong>Attracting Top Talent:\u003C\u002Fstrong> In a competitive labour market, the best candidates have numerous options. A strong employer brand helps your organization stand out and attract high-quality candidates who are more likely to contribute positively to your company's success.\u003Cbr>Retention of Talent: It's not just about attracting talent but also retaining it. A positive employer brand can help in retaining employees by creating a work environment that is appealing, engaging, and supportive. Employees are more likely to stay with a company that has a good reputation as an employer.\u003Cbr>\u003Cstrong>Cost Savings:\u003C\u002Fstrong> A strong employer brand can lead to cost savings in the long run. Companies with a positive reputation often spend less on recruitment because they receive more organic applications from interested candidates. Additionally, high employee turnover can be expensive, and a good employer brand can help reduce turnover rates.\u003Cbr>\u003Cstrong>Enhanced Employee Engagement:\u003C\u002Fstrong> When employees are proud of their employer and the company's values align with their own, they are more engaged. Engaged employees are more productive, creative, and committed to their work, leading to better business outcomes.\u003Cbr>\u003Cstrong>Competitive Advantage:\u003C\u002Fstrong> In a competitive labour market, your employer brand can be a key differentiator. It can set you apart from other companies vying for the same talent pool. A strong employer brand can make candidates choose your organization over others.\u003Cbr>\u003Cstrong>Positive Impact on Company Culture:\u003C\u002Fstrong> A good employer brand often reflects a positive company culture. When potential hires see that your organization values its employees and offers a supportive work environment, they are more likely to want to be a part of it.\u003Cbr>\u003Cstrong>Customer Perception:\u003C\u002Fstrong> Your employees are often the face of your company. When they have a positive perception of your organisation as an employer, it can translate into better customer service and a more positive image for your brand overall.\u003Cbr>\u003Cstrong>Long-Term Success:\u003C\u002Fstrong> A strong employer brand contributes to the long-term success of an organisation. It creates a virtuous cycle where a good reputation attracts talent, which, in turn, contributes to better business results.\u003Cbr>\u003Cstrong>Global Appeal:\u003C\u002Fstrong> In today's interconnected world, a positive employer brand can extend your organisation's appeal beyond your immediate geographical location. This is especially important if you're looking to attract diverse talent or expand into new markets.\u003Cbr>\u003Cstrong>Adaptability and Resilience:\u003C\u002Fstrong> A good employer brand can help your organization weather economic downturns and crises more effectively. Employees are more likely to stay committed and motivated in difficult times if they have a positive perception of their employer.\u003C\u002Fp>\u003Cp>\u003Cbr>In summary, in a competitive labour market, a strong employer brand is a valuable asset that can help attract, retain, and engage top talent, reduce costs, and give your organisation a significant edge over competitors. It is an investment in the long-term success and sustainability of your business.\u003Cbr>By providing employer to tell compelling stories on their career’s portal through a combination of video, imagery and words \u003Ca href=\"www.seemehired.com\">www.seemehired.com\u003C\u002Fa> enables companies to build a strong employer brand gaining a competitive advantage and attract the best talent. \u003Cbr> \u003C\u002Fp>","2023-09-16","In a competitive labour market, a strong employer brand is a valuable asset that can help attract, retain, and engage top talent, reduce costs, and give your organisation a significant edge over competitors. It is an investment in the long-term success and sustainability of your business","good-employer-branding-is-of-paramount-importance-in-a-competitive-labour-market","2023-09-17T19:31:37.554Z","2023-09-17T19:21:56.364Z","2023-09-17T19:34:03.900Z","strong employer brand ",[74],{"id":75,"name":76,"alternativeText":21,"caption":21,"width":77,"height":78,"formats":79,"hash":97,"ext":26,"mime":29,"size":98,"url":99,"previewUrl":9,"provider":58,"provider_metadata":9,"created_at":100,"updated_at":101},530,"8-the-benefits-of-offering-employee-referral-programs-1.jpg",800,457,{"small":80,"medium":86,"thumbnail":92},{"ext":26,"url":81,"hash":82,"mime":29,"name":83,"path":9,"size":84,"width":39,"height":85},"https:\u002F\u002Fsee-me-strapi.s3.eu-west-1.amazonaws.com\u002Fsmall_8_the_benefits_of_offering_employee_referral_programs_1_33bbacb134.jpg","small_8_the_benefits_of_offering_employee_referral_programs_1_33bbacb134","small_8-the-benefits-of-offering-employee-referral-programs-1.jpg",33.84,286,{"ext":26,"url":87,"hash":88,"mime":29,"name":89,"path":9,"size":90,"width":46,"height":91},"https:\u002F\u002Fsee-me-strapi.s3.eu-west-1.amazonaws.com\u002Fmedium_8_the_benefits_of_offering_employee_referral_programs_1_33bbacb134.jpg","medium_8_the_benefits_of_offering_employee_referral_programs_1_33bbacb134","medium_8-the-benefits-of-offering-employee-referral-programs-1.jpg",66.09,428,{"ext":26,"url":93,"hash":94,"mime":29,"name":95,"path":9,"size":96,"width":53,"height":19},"https:\u002F\u002Fsee-me-strapi.s3.eu-west-1.amazonaws.com\u002Fthumbnail_8_the_benefits_of_offering_employee_referral_programs_1_33bbacb134.jpg","thumbnail_8_the_benefits_of_offering_employee_referral_programs_1_33bbacb134","thumbnail_8-the-benefits-of-offering-employee-referral-programs-1.jpg",10.45,"8_the_benefits_of_offering_employee_referral_programs_1_33bbacb134",74.33,"https:\u002F\u002Fsee-me-strapi.s3.eu-west-1.amazonaws.com\u002F8_the_benefits_of_offering_employee_referral_programs_1_33bbacb134.jpg","2023-09-17T19:31:15.666Z","2023-09-17T19:31:15.681Z",{"id":103,"title":104,"Content":105,"Date":106,"user":9,"summary":107,"slug":108,"published_at":109,"created_at":110,"updated_at":111,"metaTitle":112,"metaDescription":113,"draft":15,"categories":16,"faq_section":9,"Image":114},25,"How to Create an Effective Recruitment Video","\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Here are some of the most effective practices when adding videos to your recruitment strategy.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2> \u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"background-color:transparent;color:hsl(0,0%,0%);\">1. Keep it short and shareable\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Keeping your videos short ensures that you only cover the most valuable information and stay interesting. You can include enticing details such as the employee benefits and incentives, additional opportunities for their career, and workplace culture.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Short videos are also more likely to get shared and gain more traction on social media - the optimal length is \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fhurrdatmarketing.com\u002Fdigital-marketing-news\u002Fhow-long-should-social-media-video-content-be\u002F\">\u003Cspan style=\"background-color:transparent;color:#1155cc;\">\u003Cu>between 1 and 2 minutes\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"background-color:transparent;color:#000000;\">.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2> \u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"background-color:transparent;color:#000000;\">2. Prepare a compelling script\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">If you want your audience to watch the entire recruitment video, you have to make sure that the script is compelling enough.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">To do this, begin with a hook that can capture your viewers’ attention. This could be a rhetorical question or an interesting trivia about your company. It can even be a unique scenario that teases your viewers into wanting to see or know more.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">The next section should be where you share the main idea. You can include things that will highlight your company’s motto or short skits to showcase your workplace culture. If you want to focus on the positions you’re hiring for, you can also mention specific details of the job day-to-day.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Last but not least, don’t forget to include a call to action before the video ends - whether it’s checking out the available jobs on your company website or submitting their CV.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2> \u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"background-color:transparent;color:#000000;\">3. Maintain authenticity\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">More than anything, your videos have to be authentic. They have to be genuinely on-point with your \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fseemehired.com\u002Fblog\u002Fhow-to-build-a-strong-employer-brand-and-attract-better-talent\u002F\">\u003Cspan style=\"background-color:transparent;color:#1155cc;\">\u003Cu>company branding\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"background-color:transparent;color:#000000;\"> and should reflect its vision and core values.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Your video should focus on your employees, your office (if you have one), and your organisational culture – what your work environment truly looks and feels like.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Presenting an unrealistic version of your company can only be disadvantageous to your hiring process, no matter how amazing your content is.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2> \u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"background-color:transparent;color:#000000;\">4. Use high-quality equipment\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">You don’t necessarily need expensive equipment to create an amazing recruitment video. Even iPhones these days have cameras with a good enough quality. Drones or 4K cameras aren’t completely vital, although they can help a lot.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">That said, it’s still advisable to invest in good-quality equipment, such as good lighting and a microphone. After all, your candidates need to clearly see and hear the message you’re trying to convey in your video.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">If you don’t think you’ll be using the equipment extensively, or if you don’t have anyone at your company who can operate them, you can also hire an external video production company. Depending on which company you choose, this option may be the less expensive one, plus you get to save time on editing.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2> \u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"background-color:transparent;color:#000000;\">5. Consider creating different versions\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Having a few different versions of your recruitment video can make your content more flexible - without extra costs. For example, you can keep the intro and prepare alternatives depending on the department. \u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Also, you can create batches of videos and mix them up.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">For example, the first video could show a general overview of your office space. The second one could highlight the experiences of your current employees, what the work environment is like, or what they do in the company. The third one could showcase all the career opportunities, benefits, and incentives that potential applicants can have if they get a position in your company.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2> \u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"background-color:transparent;color:#000000;\">6. Add it to your company website\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Since your videos authentically represent your company from all aspects, your official company website is an effective channel to showcase your videos and engage the right candidates. You can feature it on multiple places like your About and Careers pages.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2> \u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"background-color:transparent;color:#000000;\">7. Include it in your job posts\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">You can also convey your company’s expectations on certain positions more efficiently by embedding relevant videos in your \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fseemehired.com\u002Fblog\u002F8-steps-to-write-a-standout-job-description\u002F\">\u003Cspan style=\"background-color:transparent;color:#1155cc;\">\u003Cu>job posts\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"background-color:transparent;color:#000000;\">. When using your recruitment video this way, it’s helpful to be more specific on the job responsibilities instead of a general overview.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Through the video, candidates can properly assess if they are a good fit for the role and your company. If the video’s message resonates with what they can do and offer, they will feel more compelled to apply.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Additionally, having a recruitment video embedded in your job ad actually increases your post’s “searchability” on the internet. The boost in SEO makes your job posts more likely to pop up in a job seeker’s search results than posts without videos.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2> \u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"background-color:transparent;color:#000000;\">8. Share it on social media\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Posting the video on various social media accounts like \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fseemehired.com\u002Fblog\u002Fhow-to-source-more-and-better-candidates-with-linkedin\u002F\">\u003Cspan style=\"background-color:transparent;color:#1155cc;\">\u003Cu>LinkedIn\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"background-color:transparent;color:#000000;\">, Facebook or Twitter can maximise your reach. Remember, different platforms have different target demographics. By sharing your video on all of them, you can diversify the backgrounds of your potential candidates.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Make sure to format it properly for social media, as well. Include in the description a sentence or two that teases the viewers on what the video is all about. Don’t forget to subtly encourage them to share the video on their profiles so that you can engage with a broader audience.\u003C\u002Fspan>\u003C\u002Fp>\u003Ch2> \u003C\u002Fh2>\u003Ch2>\u003Cspan style=\"background-color:transparent;color:#000000;\">Using a Recruitment Video to Get More Candidates\u003C\u002Fspan>\u003C\u002Fh2>\u003Cp>\u003Cspan style=\"background-color:transparent;color:#000000;\">Utilising recruitment videos may just be what your organisation needs to \u003C\u002Fspan>\u003Ca href=\"https:\u002F\u002Fseemehired.com\u002Fblog\u002F10-ways-to-optimise-your-recruitment-strategy\u002F\">\u003Cspan style=\"background-color:transparent;color:#1155cc;\">\u003Cu>optimise your recruitment process\u003C\u002Fu>\u003C\u002Fspan>\u003C\u002Fa>\u003Cspan style=\"background-color:transparent;color:#000000;\"> and to raise the quality and quantity of your candidates. Take the time to properly use this helpful tool, and, who knows, it might just lead you to your best hire.\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr> \u003C\u002Fp>\u003Cfigure class=\"image\">\u003Ca href=\"https:\u002F\u002Fseemehired.com\u002Frecruitment-industry-report\u002F\">\u003Cimg src=\"https:\u002F\u002Fsee-me-strapi.s3.eu-west-1.amazonaws.com\u002FRecruitment_Industry_Report_34b9af539d.png\">\u003C\u002Fa>\u003C\u002Ffigure>","2021-10-08","Discover 8 Tips to Create a Recruitment Video That Attracts More Candidates","how-to-create-an-effective-recruitment-video","2021-10-08T12:49:10.662Z","2021-10-08T12:48:26.403Z","2022-06-13T10:15:51.480Z","How to Create an Effective Recruitment Video - SeeMeHired","Discover the benefits of using a recruitment video and how to get started in 8 easy steps. 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