Creating a Standout Recruitment Process with SeeMeHired

How Tobermore Improves the Candidate Experience Through Timely Communication and Video Interviewing

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About Tobermore

Tobermore is a leading paving and walling manufacturer with a vision of creating long-lasting beautiful spaces across the UK and Ireland.

Starting as a sand and gravel provider in 1942 , Tobermore expanded into manufacturing concrete products in the 1950s. The company then became the forerunner in manufacturing Pavia, or concrete block paving, in the 1970s.

Since then, Tobermore has been riding the momentum by continually improving and expanding its products and services to better serve the market. Today, Tobermore is one of the leading manufacturers of paving and walling products in the UK and Ireland.

Some of their proud installations are the Nicholls Lane in Staffordshire, the Peel Park Quarter in the University of Salford, and the British Airways i360.

One of the central principles that kept Tobermore going all these years is their dedication to their customers and employees. As a family-run company with strong principles, Tobermore highly values good customer service and employee experience above everything else.

What Problems Was Tobermore Facing?

Even before the pandemic, the demands of the construction industry were already tough.

In this industry, companies have to be able to adapt quickly.

To make things even more difficult, COVID-19 drastically exacerbated these conditions. Tobermore now had to deal with an unpredictable public health scenario and the necessity to minimise all face-to-face operations, including moving all recruitment processes online.

Not only is this a big hassle for hiring managers, but it could also prove damaging to the candidate experience, as well. And as a company that values people more than anything, Tobermore simply cannot let that happen.

Thus, they needed a comprehensive, flexible system that can keep the virtual recruitment process simple while still providing a human connection to their candidates.

How Did Tobermore Solve These Problems?

Tobermore had a big problem on their hands and their team chose the SeeMeHired HR software to solve it. Here's how:

Flexible Job Posting

Tobermore onboarded to SeeMeHired to address their primary need – a flexible toolkit that will connect them with relevant talent no matter the situation.

In particular, Tobermore took advantage of SeeMeHired's unlimited active jobs feature to advertise all their job posts at the same time. This feature is particularly useful for the construction industry, where it's not uncommon to have multiple projects going on concurrently, all of which require different employees.

This feature allowed Tobermore to continuously seek out the best candidates for any job at hand. It also allowed the company to add and remove job openings whenever they wanted, making the whole process very flexible.

SeeMeHired - Flexible job posting

Easy Shortlisting

Since Tobermore constantly deals with multiple candidates at any given time, it is necessary to have a system that could shortlist the best applicants quickly and efficiently. Without such a system, hiring managers would have to manually sift through all resumes instead of focusing their time and effort on the ones with the highest potential.

With the SeeMeHired platform, not only is this process much faster, but it's also much more reliable. The platform makes use of cutting-edge technology to sift through the data to find the best CVs that match Tobermore's needs.

In addition to this, SeeMeHired assigns a job match score to each applicant based on pre-set requirements. This way, hiring managers can assess at a single glance whether or not the applicant is a good fit.

SeeMeHired - Easy shortlisting

Custom Workflows

As the pandemic enforced a new way to hire, Tobermore also needed a flexible way to structure their recruitment process.

The SeeMeHired workflows enable a custom process for each job. This means Tobermore could set different hiring stages with varying lengths.

For example, key employee roles may have multiple interviews and pre-qualification stages. Short-term or entry roles may require fewer steps in between.

Ultimately, the custom workflows enable flexibility across different jobs while standardising recruitment across teams and locations.

Video Interviews and Scheduling

Since messy recruitment processes and unpleasant interviews can harm the candidate experience, Tobermore took great care in making sure that this did not happen during their move to virtual hiring.

Candidate interviews were scheduled right on the platform, preventing double-scheduling and miscommunication. Video interviews were also conducted on the platform itself, avoiding reliance on external tools. This made the whole process even more convenient and accessible for both the hiring managers and the applicants.

SeeMeHired - Video interviews and scheduling

Interview Templates

More than that, the SeeMeHired platform also allowed Tobermore to implement templates for interview questions, saving time and effort in preparation. In addition, interview sessions are standardised based on role and seniority level, leading to fairer assessments.

SeeMeHired - Interview templates

How SeeMeHired Helped Improve Tobermore's Operations

Tobermore can continue its tradition and maintain a functional, flexible, and accessible HR process that centers around the candidate experience.

To review, here are the specific ways that SeeMeHired is helping Tobermore:

  • Saves company expenses by allowing unlimited users in one subscription
  • Reduces time to hire with effective and flexible job posting campaigns
  • Improves candidate experience through accessible application processes, timely communication, and effective scheduling
  • Simplifies recruitment operations with unified scheduling, communication, and video conferencing
  • Enhances shortlisting processes with effective data-centric analytics and digestible reports