Senior Marketing Manager- Americas
Job Purpose
The role of Senior Marketing Manager – Americas will report directly to the Head of Marketing, and work collaboratively with the Americas Business Development team, and other functions in our business to devise, implement, and assess the marketing strategy for the region. This person will take the lead role in formulating the strategic marketing plan, driving implementation and evaluating impact for the Americas markets. This person will be responsible for ensuring the strategy is in line with CDE’s market focuses and CustomCare in the region, and ensure all marketing efforts and investments support the company’s overall strategy and goals.
The role requires someone highly organised, methodical and focused on lead generation and relationship development with prospects, customers, influencers and internal stakeholders. Activities will include research and understanding of the target audience, effective planning and implementation of the marketing strategy, and delivery of all activity in the region with the support of the in-house and partner agency teams. Additionally the Senior Marketing Manager – Americas will work alongside the Business Development team on the origination of sales presentations, marketing & promotion activities, updating systems, arranging and facilitating meetings to produce accurate monthly reports, management of digital footprint in collaboration with the Digital Marketing Manager and in line with marketing strategies.
The position is located in Cookstown, Northern Ireland and travel within the region is required given the job role.
About the role
Responsibilities
Strategy
Develop and implement the regional marketing strategy to deliver regional lead generation and retention targets.
Undertake research on (i) customers, (ii) markets and (iii) competitors and identify potential areas to invest in.
Be a champion for and represent the interests of the region at internal and external stakeholder meetings.
Work with third party agencies to bring this strategy to life.
Manage the regional marketing budgets, in line with organisational policy and procedures, by projecting costs, determining necessary adjustments, reviewing expenditures and preparing written commentary on the budget and/or variations as required.
Regional marcomms
Develop relationships with Preferred Partners, influencers, trade media and industry associations in region; build and maintain database of contacts in order to leverage relevant opportunities for CDE.
Oversee & implement the planning and evaluation of all marcomms for the market in conjunction with inhouse and external agency support.
Oversee & implement all regional comms and content development for owned digital channels in conjunction with Digital Marketing.
Define marketing collateral requirements, managing production, such as project case studies, project videos and all CDE literature, electronic media, site personnel and vehicles and promotional merchandise.
Oversee the planning, implementation, and evaluation of all CDE’s attendance and speaking opportunities at all external events to include exhibitions, trade shows, conferences, masterclasses, technical presentations and open day events.
Customer Relationship Management
Oversee the management of accurate databases for customers and prospects using company systems, supporting other business functions in their execution of this.
Oversee the development and use of uptodate databases to build relationships with existing and prospective customers to achieve annual revenue targets.
Evaluate
Supervise information gathering or the compilation of statistics pertinent to the planning, execution, and evaluation of marketing plans; refining and adjusting activities, as required.
Prepare & deliver reports, outlining progress against Marketing & Business Development KPIs.
Ensure you are building consistency across the region in developing pipelines/opportunities to be used in building Business Development forecasts, as well as in the creation of dashboards/reports for both senior management as well as Business Development management.
Adaption of plans based on market, company, customer insights & evaluation.
Other
Manage any direct reports, ensuring that regular performance reviews are carried out and that staff understand how their work contributes to the organisation’s performance.
Adhere to CDE policy and practice.
Carry out any other duties within the reason and capability associated with this role.
What you will need
Required criteria
- Demonstrable experience marketing in or to the Americas region.
- Have more than 5 years marketing experience at Marketing Manager / Senior Marketing Manager level in a fast-paced working environment.
- • Demonstrable experience developing, implementing, managing and evaluating best in class through-the-line marketing strategies on a number of projects running simultaneously.
- Experience of dealer networks and demonstrable lead generation experience
Desired criteria
- Have a digital marketing qualification or working towards a digital marketing qualification such as the Chartered Institute of Marketing (CIM) or the Digital Marketing Institute.
CDE Group
WE ARE CDE. ENGINEERED FOR YOU We empower our customers to transform waste into valuable resources through innovative co-creation, laying the foundations for the circular economy. We help our customers maximise their natural resources in the most sustainable way possible – with greater efficiency and less waste than ever before. Our unparalleled speed and scale are down to our proximity to our customers and our deep understanding of their challenges. Our track record of proven solutions consistently meets our customers’ needs precisely, operating in challenging environments from the Arctic to the Equator. Wet processing is our sole focus –our experience and expertise is unmatched in this field. Every day, in everything we do, we strive to do it right. We want to be the best at what we do and deliver the maximum benefit for our customers. We pull together, as a team, in pursuit of this common cause. Our “Customer for Life” mentality fortifies each of our projects, with CDE engineers delivering continuous, limitless support.
We recognise that it is our people that have established CDE as market leader in developing solutions for the wet processing industry both within natural materials processing and waste recycling sectors. OUR PURPOSE IS TO CREATE OUR BEST WORLD, A TON AT A TIME. To do that, we must continue to build our global team by adding the most ambitious, driven and talented people. We will challenge you, elevate you and broaden your horizons. We will help you to be the best you can be both personally and professionally. We are renowned for our energy and can do attitude…. and at times seemingly delivering the impossible. We also know that all the will in the world won’t take us anywhere unless we work together. And we like to have fun together - life’s too short and we spend most of it at work. If we lose the power to laugh, we lose the power to think. We will continue to add the most dynamic, ambitious and talented individuals to the CDE team.